Twenty years ago on 12 January 2001, actress Anna Fiorentini opened the very humble doors to what would go on to be the Prince’s Trust-supported, award-winning, hugely successful Anna Fiorentini Performing Arts School with branches all over London. The school would flourish, housing its charity – The Fiorentini Foundation to help children with, or affected by severe illness and giving access to the arts to children from marginalised communities; The Fiorentini Mosson Agency – representing a diverse and eclectic array of young talent, and finally, Stage & the City – offering affordable and fun after-work performing classes to adults.
In 2001, Anna watched nervously as the first ever 70 students stepped in to join part-time acting, singing and dance classes in a small, freezing-cold community hall in Hackney. She hoped she would just about break even, willing herself to remember why she embarked on this venture in the first place. The reason was to bring affordable, reliable, glass-ceiling-smashing professional arts training to the young people of Hackney, who were so often overlooked.
As a trained actress from Hackney herself, Anna had seen first-hand the lack of any escapist, inspirational after-school and weekend classes for children to boost their confidence, learn valuable life and social skills and have fun. Now, of course you can’t escape the cacophony of drama classes for children but at the time, what Anna was doing was ground-breaking. She was a pioneer of sorts, paving the way for children from marginalised, often BAME communities to be seen and heard.
Over the years, as Anna relied solely on her own tenacity to build the business, she saw more and more young people’s self-esteem grow as they took part in the classes she offered. The school launched the careers of numerous inner-city children including:
Although heaped with success, the business has not come without its own setbacks, the biggest, of course being Covid19, which struck just a year before the twentieth anniversary of Anna Fiorentini Performing Arts School.
The pandemic decimated her small business, as it has done for so many. Anna was forced to take out a disruption loan which she will be paying back for the next ten years, and this will only support the business until April. The Fiorentini Foundation which raises money for young people with, or affected by severe illness or those from marginalised communities by offering them subsided or free performing arts training, giving them much-needed escapism, has been hardest hit. All fundraising events last year had to be cancelled and they could support no new children.
But through the darkness there has been some light – fundraisers have stepped forward to help in whatever way they can. Whether that be current students putting on online talent shows to her own staff cycling 150 miles over lockdown. Yet again, Anna was forced to rely on the tenacity that helped her stabilise her business twenty years’ ago to save her company. Anna Fiorentini Performing Arts School is by no means out of the woods yet and Anna is doing all she can to ensure the business survives. Due to social distancing, Anna had to cut student numbers in half, and then came the third lockdown. All classes were moved online, and her team anxiously worked towards face-to-face lessons again in the future. Now with doors reopening, we can work towards building the school back up again.
Although this twenty-year celebration is not what she hoped it will be, the ever-positive Anna will be pushing celebratory events to 2022 such as the Hackney Empire Showcase. Now, more than ever Anna is remembering the faces of the young people she has encountered over the twenty years that have had their lives transformed through the affordable and inspirational part-time training she offers. She’s not giving up yet.
Here’s to another twenty years!