Entrepreneurial Scheme

About the Initiative

Being a performer in these modern times is harder than ever and requires almost an entirely new set of skills in order to succeed. Performers often need to mould themselves into a creative agency – understanding marketing, soft business skills and fundraising to ensure they can keep working. The introduction of the Entrepreneurship Initiative helps students develop these skills. Students are allocated roles within a fundraising framework such as ‘Head of Strategy’, ‘Marketing’ and ‘Logistics’, and are taught what it takes to fundraise and learn the soft business skills they can apply to many areas of their lives.

The money raised each term goes directly to the charity on their doorstep. The Fiorentini Foundation raises vital funds to enable less fortunate children to access the world of the performing arts. The charity works extensively with underprivileged children and those with long term health issues. This means that, alongside these valuable business skills, our students are taught empathy and perspective.

Anna Fiorentini, founder and principal of the Theatre & Film School, said of the initiative:

 “I had to raise £10,000 in less than 10 months so that I could do my post-graduate at an accredited drama school. I didn’t have wealthy parents and was already in debt, having just completed my degree. Knowing I wasn’t ready to sacrifice my dreams for financial reasons put me in a position where I was forced to learn basic business and fundraising skills. I utilised these vital skills again to help me survive whilst looking for acting work and, later down the line, when setting up my school. Now I believe every young person should be given the opportunity to learn entrepreneurial skills to take ownership of their futures and see that no obstacle is too high when you are instilled with the integrity to make things happen yourself. If Covid-19 has taught us anything, it is to expect the unexpected and always to be prepared.”

Benefits for our Students

The Entrepreneurial Initiative gives our students an insight into how the business side of the arts industry works and helps them to build skills for the future, such as team-building, problem solving, leadership and money management. It’s a fun and an engaging way to let our students see the value in using their creative minds to help others. It encourages our students to see the importance of allowing every child the opportunity to gain inspiration and education through the performing arts.

How It Works

Students will compete with one another to raise the most points for their class and their school branch. Points are not only awarded for raising funds, but for acts such as classes all wearing the correct uniform and arriving on time. Prizes will be awarded to the class and branch with the most points at the end of each term.

Students can nominate themselves to be a representative. As a class rep, you’ll need to organise fundraising actions and track all efforts from the class in an Action Log to be approved and looked after by the School Receptionist. They will input any points scored into an online system. You’ll see the current standings of the individual class and branches on this page and in weekly letters in due course.

If you’d like to know more or you want some help with any fundraising ideas, please do get in touch…

Get in touch

We use cookies to ensure that we give you the best experience on our website.