In an age of technology and social media, I’m sure most people have heard of the term influencer. An influencer is someone who has built a reputation on social media, who may offer expertise or knowledge on a specific topic. To become an influencer, you must have a well-established social media account with a large following, and provide regular content that your audience engages with.
Becoming an influencer can benefit you financially and can advance your career in the arts. Social media is great for making connections with industry professionals such as casting directors, publicists, photographers, filmmakers and agents. Being able to influence a large audience is enticing to prospective business partners because they know that you will be able to endorse their product or brand.
We’ve crafted together a four-step guide to help you. However, it’s not an easy process. Becoming an influencer takes time and dedication.
What is your niche? Do you want a career in musical theatre? Are you obsessed with dance? Do you love TV and film? Find what works for you and something that you are genuinely interested in and passionate about. If you’re passionate about a specific topic, you’re less likely to get bored or run out of ideas. Once you’ve figured out your niche, become an expert. Follow related news, blogs and trends, if there’s something new in the industry, you want to be the first person to hear about it.
Find a social platform that fits with your target audience. The great thing about Twitter is that you can share industry news, follow other influential people, share jokes, and share news about projects that you are working on.
Instagram is great for posting pictures and videos to keep your audience and fans up-to-date with what you’re up to. You can share backstage videos, rehearsal videos and videos of yourself discussing relevant topics.
YouTube is great for tutorials, industry news, vlogging, choreography videos and scenes from TV/film projects. Out of all the channels, YouTube is probably the most challenging and will take much longer to build an audience.
When setting up the social accounts opt for the business account if possible. Business accounts offer you tracking and analytics tools which will give you an insight into how many views, likes and impressions your content is getting.
Now you need to think about what kind of content you will be posting by creating a content strategy. Your content needs to be consistent, relevant and fresh. Keep up with trends and respond accordingly. Another important thing to remember is to always be you. Let your personality shine through! What makes you stand out? What will keep your audience engaged?
If you decide to focus on Twitter for example, how frequently will you post? You want to create an online presence without being spammy. I would suggest 4 to 8 tweets per day. However, quality is far more important than quality. You can post one tweet a day that could have thousands of impressions and gain an influx of followers just from that one post. Also, ensure that you become familiar with using hashtags!
Building a community can be done by following and engaging with other people. If someone shares something you like, leave a comment or like/share the post. Start conversations and share your ideas! If you engage with other users, they are more likely to do the same for you.
The entire point of becoming an influencer is to establish yourself as a brand and to create partnerships that benefit both yourself and other brands.